Last week, we featured some dreamy gowns from Australian designer Jaimie Sortino. Receiving the honor of Best Emerging Designer at the 2010 Adelaide Fashion Festival, Sortino is already making waves in Australia and is poised to impress the rest of world with his modern, textured gowns.
I was curious to have a look inside the mind of a bridal fashion designer and Jaimie was kind enough to indulge me in a little Q&A.
Here at Bon Vivant Bride, we love finding wedding inspiration from the runway. What designers inspire you?
I am always inspired by the classic designers such as Dior. Alexander Mcqueen’s creativity is such an inspiration. I also love Elie Saab for the soft romantic element. I tend to look at the designers that tend to dream with their fashion.
Outside of the fashion world, where do you look for inspiration?
I am inspired by nature, colors, and fabrics.
What do you love about making wedding gowns in particular?
The element that is special about doing bridal wear is that every bride is different. Their ideas are different and inspiring. Doing bridal is such a joy to do. Building that connection with a bride and designing her dream dress is just so special.
What would you say sets you apart stylistically from other designers?
I am a textile based designer, so i would probably say that style of texture and using laces and hand dying laces with natural elements just adds that something special to a piece.
Did you study Fashion Design formally or are you self-taught?
I studied modern textiles for 2 years while i was at high school. After that, I went to a fashion school and studied fashion design, but left after a year and half due to creative differences between teachers. Since then I’ve just taught myself and soaked up as much as I could along the way.
What advice do you have for brides who are trying to find that perfect gown?
Something I’ve learned over time is don’t be scared to try on different styles or shapes. Make the process fun and enjoyable. When you come across that perfect dress, you just know.
Where can brides buy your dresses?
I am based in Australia but can ship worldwide. I can be found online through Facebook and Twitter.
Email Jaimie at jme_sortino@yahoo.com.au


















































